Don't benchmark

the competition.

Unhide FFS.

Ian Humphris - Founder & CEO 

Ian has more than 25 years' experience in marketing, with nearly 15 years as a business owner and serial entrepreneur.

He co-founded two successful creative agencies in 2007, working with clients as diverse as Nestlé, GlaxoSmithkline, Coke, Whitbread and Molson Coors, then sold them in 2014 to a UK PLC for £20+m before launching NOKAMO Consulting in January 2020.

He's a start-up and SME investor, passionate about growth from companies offering something new that f*cks up the status quo.

He's also an avid reader, bike rider and a past-it racing driver.

"81% of CEOs think their marketing is different, while only 7% of their customers agree." Check out Ian in conversation with The Advertist on why brand marketers should be more focused on cashflow than brand salience here

Get in

Call, email or pop a message in the box and we'll be in touch.

Clear thinking,
and inspiration

The Uncommon Practice exists to see things you don’t in order to make your business better than you could alone, so that you can grow faster and achieve more.
© Copyright 2020. The Uncommon Practice. All rights reserved.
cross linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram